COM 262. Visual Rhetoric

Three credits

This course offers a rhetorical approach to visual design theory and application. Through readings, discussions, and assignments, students will learn the specialized language of visual design strategies and theories; to experiment with specific design software programs (PageMaker, Adobe Photoshop, QuarkXPress); to analyze rhetorical elements of visual and verbal design choices; to apply creative and ethical design strategies; to work with a real client, problem-solve and troubleshoot for design needs; to understand the interdependency between visual and verbal persuasive appeals in all forms of print and web communication. Prerequisite: COM 260.