ABA 120. Effective Communications for Business

Four credits

An emphasis on written and oral communications. Students practice writing major business correspondence including letters, persuasive requests and refusals, inquiry, order, sales, application, credit, collection, and goodwill letters. Investigative techniques of research and analytical report writing. Students learn the major techniques of effective oral presentations such as, organizing for impact, gaining and keeping audience attention, multimedia applications, and adapting to cross-cultural audiences. Prerequisite: ABA 100.