ABA 130. Marketing and Retailing

Four credits

Marketing and Retailing (BA 130) an introduction to the planning and activities of marketing. The course will provide an understanding of the dynamic role marketing plays in the global and national economy as well as the organization. You will have the opportunity to build a knowledge base about the following areas: strategic marketing, research, consumer behavior, segmentation and targeting, marketing mix planning, the selling process, implementation, and evaluation. We will identify marketing and retailing challenges, ethical thinking and action, and global dimensions of the practice of marketing and retailing. Prerequisite: ABA 100.